Sunday, March 15, 2009
I met an old friend of mine the other day. I said "hi" and he replied, " wait ah.I reply my email first,"and he continued typing vigorously on his mobile phone, The Blackberry Storm. I've had it with this phone man! In SIM alone, among my circle of friends, I think there are at least 4 people who own the Blackberry Storm. I absolutely hate it!! It makes my Sony Ericsson k850i i bought a year ago seem so obsolete. Let me tell you sth about the Blackberry Storm, it has instant messaging, push emails, an internet browser, a camera, a movie player, and i think a GPS?? I'm not sure..But i think there is a high possibility!! Basically what I am trying to put across is this; there is no longer a single dominant form of media, rather, today's media utilizes a combination of different content forms. This integration of the various media types is called Multimedia and today's technologies all have multimedia capabilities.
Let us examine how the multimedia aspect of a product is emphasized in the different adverts
I feel that the commercials by SOny and Nokia respectively are quite effective in bringing out the multimedia capabilities of their products. The Nokia handphone is depicted as having movie making and sound editing capabilities wheras Sony emphasizes on the superior picture and sound quality of its HD television. Ironically, the fact that both companies are using TV adverts is in itself utilizing the use of a multimedia platform. While it is hard to say which company is more effective in using multimedia to promote its product (cause it seems that everyone is harnessing its capabilities), I can tell you what I feel is effective.
Personally, I feel that Apple is one company which has been successful in its marketing efforts to reach out to consumers. However, what makes Apple so distinct in its marketing strategy is that they adhere to the concept of simplicity which reflects the nature of its product: Simple to use. The following ad is titled MAC VS PC.. and the ad highlights Mac's movie editing program: Imovie Maker(also a multimedia tool, no?)
Baby Blogger,
7:31:00 PM